USANA Health Sciences

About USANA Health Sciences

USANA Health Sciences is a US direct-selling company focused on nutritional supplements. It was founded in 1992 by Myron Wentz in Salt Lake City, and its headquarters are in Salt Lake City, Utah, USA. The business operates through a network marketing model and is owned by USANA Health Sciences Inc., which is listed on the New York Stock Exchange as USNA. The company’s annual filings list markets across Asia-Pacific, the Americas and Europe, with most sales in Asia-Pacific, and the directory data here notes 17 listed markets.

Its product range centres on supplements and related wellness products. Named lines include CellSentials multivitamins, broader nutritional supplements, shakes and Celavive skincare. In practical terms, that places USANA in the nutritional supplements category, with skincare as an additional line rather than its main focus. The company states these products are sold through its independent sales network rather than mainly through traditional retail shops.

For someone considering joining, USANA’s model is based on Associates who buy products and can also sell them on to customers. In network marketing, participants may also be able to introduce other Associates and earn commissions according to the company plan, although the company’s website did not say here what a typical participant earns. Before signing up, it is sensible to ask for the current income disclosure, the starter-kit or enrolment cost, any monthly purchase or activity requirements, and the refund or buy-back terms if you later decide to leave.

Public review signals are mixed and need careful checking. The editor note for this listing says Trustpilot reviews are split across several profiles, with about 1.8 on the main usana.com profile after a 2025 wave of negative reviews, while a legacy profile shows a higher score. This means the headline rating should be treated as unverified rather than taken at face value. As with any direct-selling company, read the latest policy documents, compare total ongoing costs with likely demand from real customers, and verify review sources before making a commitment.