MLM Directory Europe

Oriflame

Rating not yet verifiedUnverified

Swedish beauty listing · HQ Schaffhausen, Switzerland · #19 of 22 in Europe

Beauty company founded in Stockholm in 1967, now headquartered in Switzerland, selling via Brand Partners.

Contact

Visit website

Company facts

Founded
1967
Founders
Jonas and Robert af Jochnick
Ownership
Oriflame Holding AG (privately held)
Sales model
Network marketing (Brand Partners)

Products and details

  • Skincare (Novage+)
  • Cosmetics
  • Fragrance
  • Wellness supplements
  • Network marketing

No verified information yet on starter-kit cost, monthly purchase or activity requirements, a published UK/EU income disclosure, stock buy-back and refund terms. Public sources did not say clearly — ask the company in writing before joining.

Editor's note: No verified aggregate score; Trustpilot sentiment reported as largely negative.

About Oriflame

Oriflame is a Swedish beauty company founded in Stockholm in 1967 by brothers Jonas and Robert af Jochnick. The business is now headquartered in Schaffhausen, Switzerland, and is owned by Oriflame Holding AG, which is privately held. In this directory it is listed under network marketing, with participants described as Brand Partners. The company is shown as operating in four listed European markets. Where further corporate detail is not included here, the company’s website did not say.

Its product range centres on beauty and wellness. The main lines listed are skincare, cosmetics, fragrance and wellness supplements. Skincare is sold under the Novage+ name, while supplements are sold under Wellness by Oriflame. Based on the information provided, Oriflame presents itself as a Swedish beauty brand with products spanning everyday personal care and related wellness categories. If you are comparing ranges, it may be worth checking how products are grouped, priced and replenished on the company’s website.

For someone thinking about joining, the model is network marketing. That means individuals sign up as Brand Partners and typically sell products directly while also potentially building a team of other participants. The information supplied here does not set out the exact compensation structure, qualification rules or whether any ongoing activity levels apply, so the company’s website did not say. Before signing up, ask to see the current income disclosure, the cost of any starter kit or enrolment package, any monthly purchase or personal volume requirements, and the terms for refunds or buy-back of unsold stock.

Public review sentiment should also be part of your research. Consumer reviews on Trustpilot are described here as predominantly negative, with complaints commonly mentioning product quality and delivery. At the same time, there is no verified aggregate score included for this listing, and the rating is marked as not verified. Treat review sites as one source rather than the only source, and verify the practical details of joining, ordering, cancellations and returns before making a commitment.

Disclaimer: MLM Directory Europe is a free, independent directory compiled from public sources. We are not affiliated with Oriflame, do not sell its products or business opportunity, and are not paid for its position in any ranking. Ratings are third-party review scores and may have changed since 2026-10-25. Verify all information directly with the company, and remember that most participants in direct-selling plans earn little or nothing.

Listing compiled from public sources on 2026-10-25.Report a correction or request removal.Back to MLM companies in Sweden.