Avon

About Avon

Avon is a long-established direct-selling company in cosmetics and fragrance. It was founded in New York in 1886 by David H. McConnell as the California Perfume Company, and it was renamed Avon in 1939. Avon International is run from London, United Kingdom, and has been part of Natura &Co since 2020. The company lists 5 European markets. In 2024, the separate US entity Avon Products Inc. filed for Chapter 11 in relation to talc litigation; Avon International was not part of that filing.

The product range covers make-up, fragrance, skincare, personal care, and fashion and home items. Avon’s skincare line includes Anew. Based on the company category and product lines provided, Avon sits mainly in beauty and personal care, with some non-beauty items in its wider catalogue. Where shoppers or prospective sellers want more detail on current ranges, formulations or pricing, the company’s website should be checked directly because those details can change.

Avon uses a direct-selling model through Representatives. Representatives sell through brochures and personal online stores. The model also includes Sales Leadership team earnings, which means some participants may earn from team-based activity as well as their own sales. If you are thinking about joining, it is sensible to ask the company or a recruiter for the current income disclosure, the starter-kit cost, any monthly purchase or activity requirements, and the refund or buy-back terms for unsold stock or starter materials. If any of these points are not clearly set out, ask for them in writing before signing up.

For public feedback, an editor note records that Avon UK had 565 Trustpilot reviews on avon.co.uk in October 2026, but the star rating was not verified. That means review volume can be noted, but the overall rating should be checked independently. As with any direct-selling opportunity, it is worth verifying the latest terms on the official website and comparing customer reviews, product pricing, and returns information before making a decision.