Amway

About Amway

Amway is a privately held direct-selling company owned by Alticor. It was founded in 1959 by Jay Van Andel and Rich DeVos in Michigan and is headquartered in Ada, Michigan, USA. The company operates through a network marketing model and refers to participants as Amway Business Owners. In this directory, Amway sits in the nutrition, beauty and home category. Its website lists 12 European markets.

The product range includes nutrition, skincare, cosmetics, water treatment and household cleaning. Named lines include Nutrilite supplements, Artistry skincare and cosmetics, eSpring water treatment, Amway Home cleaning products and XS energy drinks. These brands are central to how the company presents its offer across personal care, wellness and home-use categories.

For someone thinking about joining, the model is based on selling products and building a customer base as an Amway Business Owner. Because this is a network marketing structure, people may also be introduced to team-building as part of the opportunity. The company website did not say here what a typical participant earns, what joining costs in practice, or whether there are any ongoing purchase expectations, so it is sensible to ask directly before signing up.

Public feedback appears mixed and should be read carefully by country. UK and Ireland reviewers praise the products but criticise administrative support. Amway Germany showed about 3.2 stars on a small number of Trustpilot reviews (Aug 2025). An editor note says Trustpilot data is split by country domain, so there is no single verified overall score, and this listing records the rating as not verified. Before joining, ask for the current income disclosure, starter-kit cost, any monthly purchase requirements, and the exact refund or buy-back terms for products and unsold stock.